Facebook.

When creating content for Facebook, you want your post to stand out. The posts below were created for a small boutique business for both her business page and private shopping group.

For the business page, the goal was — to quote my client — “look as professional as possible.” Since she’s running a small boutique business, we didn’t have a massive budget for photography, so we had to get creative. Using an iPhone and some photo editing, I was able to create clean, polished posts with a unified aesthetic, ultimately resulting in an increase in sales.

For the private shopping group - we wanted to continue with more of a community feel. The goal here was to develop engaging, interactive content for our members to comment, like, and converse. Not only did this help to foster those community vibes, but also gave us some insight into what our customers were wanting next.